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8 Great Tips For Web Writers! |
| Date Added: May 18, 2009 11:44:21 AM |
| Author: Kabir Bedi |
| Category: Internet: Web Development |
| If content is the king, good writing is what makes it that. Writing for the web does require a tinge of creative writing but it is not all about that. Rather, when you are writing for the web you need to employ some strategic presentation mechanism as well. Here are some handy tips for web writers to create a better copy and make their website fare well. 1. Follow the Inverted Pyramid Approach The inverted pyramid approach refers to the practice of presenting the most important information first and then following a descending order from there on. Begin your writeup with the conclusion. Yeah... State the crux of the content in the first itself. Tell your readers what the article will establish. This will give your website visitors an idea of what the page is about and what is there to follow. 2. Use Short Sentences Unlike creative writing, writing for the web needs to be more precise and crisp. Keep your sentences short and brief conveying only one idea. This is because web users are different from ardent readers. They need quick easy information and that too fast. However, make sure you don't end up with a overly terse and functional copy. 3. Name thy Links The links that you include in the content should be named clearly and they should reflect the destination that they lead to. This will help visitors to decide if they want to click through or not. Moreover, anything descriptive is always better that an indecipherable scroll of numbers and special characters. 4. Avoid Jargon Your industry jargon is something only you are proficient in. don't expect your audiences to be as good as you are with it. Try to make your web copy simple and understandable by general web audiences. Make sure you expand the acronyms the first time they are used on the page. 5. Break into Paragraphs Considering the fact that industry audiences scan through the contents, its better to break the content into small paragraphs. Long paragraphs are difficult to scan. 6. Cut down on Wasted Words The idea is to express information in a crisp language. So, avoid writing overtly long sentences and using irrelevant words that just add on to the quantity and do nothing for the quality. Avoid content like 'Welcome' and focus on writing stuff that will do some value addition for the visitors. 7. Use Lists and Bullet Points To make your web content really scannable, you need yo use lists and bullet points as and when required. They are so much better than running texts of long never-ending content. Moreover, visitors are much more likely to notice them. 8. Demarcate with Headings and Subheadings Headings and subheading not only offer pleasant breaks in the content but also inform the visitors about the contents of the content. They tell them what the following paragraph would contain. And because scanning is what they do best... they might as well just check out the headings and make sense of the page contents. It is important to understand that writing for the web is very different from creative writing, unless of course you are writing exclusive feature columns. Web writing is all about quality content and the right presentation. Kabir Bedi is a senior web consultant at LeXolution IT Services, a professioanal (http://www.lexolutionit.com/)web development company that has a team of skilled Web developers India. The company offers a plethora of web services including (http://www.lexolutionit.com/services.php)web design and development services. |
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