|Social media is a media to interact between different groups of people, share the thought, news, and content and communicate with different communities. It’s also facilitating conversations, online interaction between groups of people. Social media are relatively economical and accessible tools that enable anyone to publish or access information. We saw, In 2009 exponential growth of social media. Due to rapid publicity and growth of social media sites on the general public, getting a global publicity, companies are marketing through social media network using different methods. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube. Spurt of social media activities on internet, large size of business organizations, using these platforms to make publicity to market their product. Now a days health care providers also started to use social media to interact with patients and health care centers.
Marketing on social media creates and manage social media campaigns that will improve traffic, promote business and grow sales. Social media network is very important factor on business growth. It is a low-cost promotional method that will give large number of visitors. A social media marketing strategy can be as simple as having a blog on company’s product, a Twitter account for inform various links of company’s blog and articles. Twitter has picked up a lot of steam in the last year for being a great place for social media marketing. social media brings real people and real relationships into the mix, it's essential to preserve trust around the society. Social media is a global phenomenon happening in all markets regardless of economic, social and cultural development. It helps to get not only a good publicity of the company in society but also good response from general public. Social media marketing impacts brand’s reputation and its trust. Social media not only to business marketing but also helps to brand building. Different type of social media networking methods are as follows:-
(c) Social media networking web sites(Twitter, Facebook etc)
(d) Video promotion
(e) Press release or media release
(f) Search engine optimization(book marking, RSS feeds etc)
Social media marketing is the process of marketing through social media sites like Twitter, Facebook and YouTube. Social media campaign is very effective and a great way to promote a company’s business. Social media networks provide a place to interact with customers and allow customers to interact with each other. A new trend in Social media network is micro-blogging that allows users to send brief text updates. It is a truth that in business, role of social media is very important. In coming days, growth of business fully depend on social media marketing strategies of the companies.